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ABOUT
About the B.A. in Mass Communication

The Bachelor of Arts degree is awarded in Mass Communication, with concentrations in Public Relations, Advertising, Journalism, Sports Communication, International Communication, and Communication Studies. The Program features a variety of course offerings in digital media.

Students get an interdisciplinary foundation through theory and hands-on, real-world skills needed to become skilled and effective media practitioners and more informed media consumers. Internships and independent projects give students the practical experience needed to get jobs in the media industry.

Graduates find work in digital media, social media, public relations, advertising, journalism, broadcasting, corporate communication, event planning, and within humanitarian and non-profit organizations. Students interested in furthering their education advance to graduate schools across the country.

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Learning Outcomes
The Mass Communication Program prepares students to be able to do the following:
  • To demonstrate effective speaking and listening skills for communication in personal, public, and media areas.
  • To demonstrate effective writing skills for communication in personal, public, and media areas.
  • To demonstrate the ability to observe events, gather information, write news reports and news releases, report on events, and edit other people’s writings.
  • To demonstrate the ability to understand the media critically and recognize how media shape and are shaped by politics, society, culture, economics, and daily lives.
  • To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of communicators in communication at all levels.
  • To demonstrate an understanding of the roles of communication in fostering interaction and interdependence across gender, race, and culture.
  • To demonstrate the ability to apply communication theories to analyze contemporary problems.
  • To demonstrate an understanding of the history, development, and practice of the print media, electronic media, and the new media.