In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.
Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.
Learn to create a marketing mix to market products, services and ideas to customers
Acquire the knowledge to develop marketing strategy
Learn how to effectively communicate marketing information to their various constituencies
Develop an understanding of human behavior related to marketing activity
Tim Raynor Assistant Dean and Undergraduate Program Director Ernest C. Trefz School of Business University of Bridgeport 230 Park Avenue Bridgeport, CT 06604