MBA — Marketing Concentration
Turn ideas into influence
Commanding the expertise to excel across industries, marketing professionals channel their creativity to engage customers and drive brand growth — shaping consumer perceptions, building trust, and fostering innovation through strategic communication.
When you pursue your Marketing MBA at UB, you gain the knowledge and skills necessary to impact organizational success by leading compelling campaigns, analyzing market trends, developing data-driven strategies, and delivering the analytical insights companies need to thrive in today’s competitive digital landscape.
Brand your success story
At UB, our MBA Marketing program prepares you to thrive in a diverse and dynamic field. As a Purple Knight, you’ll gain a competitive professional advantage with our:
- Comprehensive curriculum: By blending MBA core classes with a Marketing concentration, you'll bridge your business knowledge with brand-building skills, positioning you to graduate as a well-rounded and sought-after specialist.
- Expert faculty: At UB, our faculty brings diverse professional and scholarly experiences to the classroom — utilizing their marketing expertise to help steer your long-term success. Moreover, with an intimate student-to-faculty ratio and an average class size under 10, you will receive the 1-1 support you deserve on your MBA journey.
- Hands-on learning opportunities: Ready to gain real-world experience before you even graduate? Our MBA in Marketing concentration prioritizes your growth with hands-on internship opportunities. With strong organizational partnerships across the region and close proximity to Boston and New York City, you’ll have access to exciting possibilities to build your professional brand and expand your network.
Did you know?
UB’s seaside campus is just an hour and a half from NYC?
Unleash your opportunities
- Advertising director
- Brand manager
- Digital marketing director
- Marketing consultant
- Marketing manager
- Market research analyst
- Public relations manager
- SEO/SEM specialist
- Social media strategist
- And more!
Your future starts today!
- Apply online!
- We have comprehensive support services that will get you through college and into a great career